A picture of Elaine Johnson, food editor, writer, and strategist

You need inspiring, trusted food content. I can help.

As a nationally recognized food editor, writer, and strategist, I make people’s lives better in the kitchen. With a love of storytelling, a keen visual eye, and a knack for creating reliable recipes and kitchen tech tools, I’ve worked for companies like Simply Recipes, Yummly, and Sunset. I’ve also contributed to multiple cookbooks, including ones for Weber.

Whatever the project, you can count on me to delight, inform, and deliver results folks can count on. That’s true whether the topic is perfecting pie crust or backpacking at 7,500 feet. And it’s true whether the task is optimizing for Google Discover, Google SERPs, or Apple News+; leaning into AI tools to save time; exploring the features of an app; or improving the accuracy of a bluetooth meat thermometer.

Getting all the details just right is so important when it comes to creating memorable and successful cooking content. I’ll help your brand do just that and help your audience gain skills and confidence along the way.

Explore my work.

Wonder what it’s like to work with me? Here’s what my colleagues say:

“Elaine’s cooking knowledge is bottomless, and so is her work ethic. Her writing voice is lively and natural; her editing chops are razor-sharp. She is extraordinarily detail oriented but never loses the bigger picture. She knows how to make food content sing, how to run highly technical kitchen equipment testing, and how to find the most beautiful angle on a chicken breast.

She is a generous mentor and a beloved colleague as well as a project manager who never drops a ball. Her organization, planning and execution are second to none. Elaine is a no-regrets hire who will make you look good; I recommend her highly.”

— Ruth Rangan, Yummly Head of Content